What does being google analytics certified mean? Google has created a new program to make more users of google analytics and even google adwords simply more knowledgeable about Analytics and Adwords.

How important is getting google certified? Well if you are wanting to learn how to use the analytics to its full potential then going through the google course is an excellent idea. I use google analytics on a daily basis and as I went through the course I learned more about google analytics then I ever imagined. The course will truely open your eyes to just how powerful Google analytics is. Also, if you consider yourself a Analytics Professional and give out services for Analytics then I believe that being able to show that you are trained by google and have a certificate. Having the certificate shows credibility in your ability. As the online marketing industry gets more competitive, I believe we should find an edge that will put us above others, this is a good way. To get certified it comes with a small fee of $50 per test. You are only able to take one test so do not fail. To pass the individual must get a 75% or better and there is a time limit of 90 minutes. I found the test to be very easy after going through the course.

What did the course go over? Each lesson takes about 5-10 minutes. The course starts off at “first steps”, where you learn just what google analytics is and how to set it up. Next the course goes into interpreting reports. The guidelines to the reports, how to setup pageviews, visits. The interpreting reports chapter also talks about content reports, time metrics, and traffic sources. After interpreting reports, the next chapter is fundamentals. IN fundamentals the course includes profiles, campaign tracking, adwords integration (very powerful), and analysis focus. The last chapter is about a very professional and in-dept analysis of google analytics. The course teaches individuals how to setup custom reporting, advanced segmentation, creating a motion chart, and additional customizations.

Somethings That I learn in the Google course? The absolute best thing about the course for me was the filters in google analytics. There are so many different filters that can be setup for emails, e-commerce, and off-site pages its incredible. I also enjoyed learning about how the e-commerce tracking could really give an incredible amount of data, especially if you link it together with google adwords. The e-commerce portion of analytics can give a true ROI on cost of adwords to revenue. The analytics can track sales and even how often someone has visited your site before they bought an item.

What other certifications are there? Google has a google adwords certification program which I have also done and is just as important. Google has a google fundamentals course that is newly created which should teach you the fundamentals of online advertising.

I hope you have enjoyed this article and why you should get certified for google analytics. I do Online marketing and wanted to be able to tell my clients that I have been trained by google and am truely a professional.

web links

1. The reason why amazon gets so many links is because of the traffic they create.
Well if we need to create traffic by link building but we do not have the traffic then how will we ever get a link? Well the keyword is content! Content, content content. Why does someone want to come to your site? Does your site have a purpose? Is your site interesting, fresh and offer what everyone wants on the web, Info? Even E-commerce sites should be more information than anything product. Which is the successful store, one that when you walk in a sales person helps you, shows you around and informs you? Or do you think the store where you have to wonder around fumbling onto things? People go back to the stores that they can find things easily and know that they are getting the best deal. Websites should revolved around the same concept.

2. Is your site simply optimized for the organic searches?
The first thing you can do is get some high rankings through just the optimization of each page so that it has the best chance to be seen. If your site is using keywords that when searched, have millions of other pages linked to that keyword, then maybe you need to rethink the keywords. Using keywords that give you a chance is the first place you start. If you have good content and some people can find you, your page will start to grow.

3. How much do you use social networks?
This is the number one way to build links. People who find your site interesting and have an idea about your industry and have an interest in your site will link to it! Use social networks as your number one free source of marketing, and site building! Not only will this help you build links but you will also be able to stay on top of your industry!

4. Ask!
It never hurts to ask. But please understand something about asking for links. First off a link that does not have a very high “google rating” is not very useful and if your site does not have a high google rating thank this will be hard to accomplish. Most sites like to see google ratings of 3 or more and then its still hard to get people to put your link on their site. Although this is why I created this post. I would like to see this all change. We should be more open to trading links. Id like to see some comments on ideas of how to change this?

5. Become a leader in the industry or for the people close to your industry.
If you create a brand or a product or create information that is good and has weight against others around you then people will notice what you offer and will not only link to you but like to use you or your site. Websites work a lot like a company. The successful companies have a good product. They give good deals and they have a great brand. This alone will create traffic which will create links ending up with those higher rankings in searches!

Three key things to make a successful website, does your site have it?

1. Successful websites have an appealing look and feel but also a functional navigation. Google has a nice clean look and feel that is appealing but it is very functional! The first thing that turns someone off your site is not being able to get where they want to quickly. This is a requirement for a successful website. Site also should have an easy design though. Think of websites you hate or just think, man these guys are unprofessional. The site has funky colors, its hard to read and it was put together by someone trying to do to much “design” and not enough “thought”. Rule number one, Always think about your sites design look but also the feel!

2. This probably should be number 1 but I am going in order that I start a new website. Search Engine Optimization! So you just made a design that could lead to a successful website, but who is finding the site? A successful website will need some close optimization of the website no one will find it. SEO is probably the leading aspect for a successful site, If the website is found it has a better chance of being successful. Although obviously if a website is not found by users it will not be successful. Rule number two, a lot of thought and research should be done for SEO.

3. Analytics is a key part to successful website design because if you cant see how your site is doing then you wont know if its successful! Site Analytics is a great way to set goals for your business and the website. You can see how well some of your marketing strategies are doing but also you can see if your SEO is working! Google Analytics is a free program that should not be taken lightly. Many People believe free software is less powerful. Google Analytics lacks no where when it comes to site tracking. Rule number three, you will want to be able to tell if you have a successful website through analytics.

rule 1 : Always think about your sites design look but also the feel!
rule 2 : A lot of thought and research should be done for SEO!
rule 3 : You will want to be able to tell if you have a successful website through analytics.